ST Publishing Launches Keeneland Newspaper

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Maryland-based ST Publishing launched its third newspaper April 7 with the first edition of The Special at Keeneland. The tabloid will cover the 2006 spring Thoroughbred meet at Keeneland with five editions planned for April 7, April 14, April 18 (the day of the 2-year-olds in training sale), April 21, and April 26.

The Keeneland newspaper comes in response to ST's Saratoga Special, which has established a niche with Thoroughbred horsemen and fans as a daily during the six-week summer race meet in New York.

"We are excited about The Special at Keeneland. It's one more way for us to reach readers and do the kind of journalism we like to do," said Sean Clancy, co-founder of ST with his brother Joe. "Long term, we would like to publish more frequently, but this is a great way to start. Response has been great on all sides, and we look forward to a good meet."

The Special will include news and feature articles, entries and handicapping, sales coverage, columns, and the popular "Here and There" section of news and notes from around the track.

The first edition has previews of upcoming stakes at Keeneland, a look at the track's acclaimed gift shop, visits with top trainers and jockeys, and more.

The newspaper will be available complimentary throughout the Lexington area and on-track at Keeneland. The ST Internet site www.st-publishing.com will also carry frequent updates.

The Special at Keeneland follows Steeplechase/Eventing Times and The Saratoga Special in the ST stable of publications, owned by the Clancy brothers.

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