Edited press release
Erin Halliwell has been named director of marketing and communications for the Thoroughbred Owners and Breeders Association (TOBA).
Prior to her new position, Halliwell served as an account executive/senior media buyer at Group 5 Advertising in Gainesville, Fla.
She is a graduate of St. Lawrence University in Canton, N.Y., and is currently completing her Master of Arts degree in media communications at Webster University.
Halliwell will be responsible for all areas of the association's marketing and communications, including the Sales Integrity Program, Thoroughbred Charities of America, Claiming Crown, the Greatest Game, TOBA National Awards Dinner, and membership development.
"Erin is a tremendous addition to the TOBA staff, as she has the background and talents to enhance our marketing and communications efforts," said Dan Metzger, president of TOBA. "Her experience and enthusiasm will be a valuable asset to TOBA in our efforts to represent owners and breeders on important issues."