New Partners Join NTRA/Breeders' Cup
Updated: Friday, October 22, 2004 11:49 AM
Posted: Friday, October 22, 2004 11:49 AM
The National Thoroughbred Racing Association (NTRA) announced that Budget Rent A Car, Century 21 Real Estate Corporation, and the Days Inn hotel chain have reached an agreement to become Official Partners of the NTRA and the Breeders' Cup World Thoroughbred Championships.
As part of the agreement, Budget Rent A Car, Century 21 and the Days Inn chain will receive advertising units in an assortment of NTRA/Breeders' Cup media, including television spots on the NBC telecast of the Oct. 30 Breeders' Cup World Thoroughbred Championships (1-6 p.m. ET). The brands will also receive signage rights and hospitality at various Thoroughbred events, including the Breeders' Cup.
"We are very proud that Budget Rent A Car, Century 21 and Days Inn have joined the growing roster of major companies that support Thoroughbred racing," said Chip Campbell, senior vice president of media and sponsorships for the NTRA. "This deal highlights again the continuing momentum of the sport within the business marketplace."
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