Marketing Strategist Keynote Speaker at 'Summit'
Date Posted: 9/9/2004 12:21:46 PM

Edited release from NTRA

Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, will be the keynote speaker at the National Thoroughbred Racing Association Annual Meeting and Marketing Summit Sept. 26-28 at The Mirage casino in Las Vegas.

Ries and her father, Al, co-authored books: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising and the Rise of PR (2002), and The Origin of Brands (2004).

The Fall of Advertising made both the Business Week and Wall Street Journal bestseller lists.

Reis' remarks, which will be delivered during lunch Sept. 27, will cover a variety of topics, including horseracing's opportunities within a crowded recreational and gaming landscape.

Ries & Ries has consulted with many Fortune 500 companies. Laura Ries has appeared on the Fox News Channel and CNBC, and makes regular appearances as a branding expert on CNN.

"Laura Ries is one of our nation's most renowned and sought-after marketing authorities," Keith Chamblin, NTRA senior vice president of marketing and industry relations, said in a release.

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