Equibase.com Has Record Traffic During Triple Crown
Equibase Co. hosted a record 562,582 total visitors on equibase.com on the three days that comprised the 2004 VISA Triple Crown, a 35.9% increase over 2003. "The story of Smarty Jones and his connections certainly captured the interest of the nation - and indeed the world -- during the past five weeks and exposed the sport of Thoroughbred racing to millions of new and longtime fans," said Hank Zeitlin, executive vice president and chief operating officer of Equibase. "It also helped drive unprecedented traffic to equibase.com where new and veteran fans alike had convenient access to a wide variety of pre- and post-race information on the Triple Crown races. Promoting the industry and raising the level of fan education are two of our longstanding goals and the expanded interest in our sport gave us the opportunity once again to do both of those things."Equibase.com provides a wide array of racing information, including programs, entries, and result charts, as well as a full line of products for handicappers of every skill level. The site is also home to Virtual Stable, which provides e-mail notification of entry, result, and workout information for horses fans want to follow. Equibase Co. is a partnership between The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry's official database for racing information.
Date Posted: 6/7/2004 2:47:15 PM
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