Jeff True, a 30-year horse racing industry veteran, has been named president and general manager of All American Ruidoso Downs Racing. It was announced July 11 by Stan Sigman, the chairman of the five-man group involved in the purchase of the New Mexico racing plant.
True joined AmTote International in 2010 with the goal of winning the business of the New York Racing Association (NYRA) and building an ADW (advanced deposit wagering platform). When he resigned from AmTote to join the Ruidoso venture, he was senior vice president of sales and was managing the account representative and sales staff while developing clientele in new market areas. He accomplished those goals for AmTote.
“Ruidoso Downs is an iconic track and I am thrilled by the opportunity to join these extraordinary gentlemen, the horsemen and owners, and the larger New Mexico racing community in reaching new levels of success,” said True.
Sigman, who is pursuing the Ruidoso venture with fellow horsemen John Andreini, Chicho Flores, Gary McKinney and Johnny Trotter, said, “We are pleased to have Jeff True join our team.
“While all of our partners are accomplished businessmen with extensive experience in the horse industry, none of us have any experience in the very complex business of operating a racetrack.
“Some of our partners have known Jeff for some time and once we began the executive search process Jeff rose to the top fairly quickly,” said Sigman.