Equinecommerce.com Adding Stallion Shares to Product Line

Equinecommerce.com will be adding stallion shares to its product line by the middle of this month, according to Barry Weisbord, the Internet company's chief executive officer. Foal shares and mare shares also will be offered.

"Our product line will be complete," said Weisbord on March 2. "At that point, we're going to really make a marketing effort to try to get a little bit more momentum. There will be a number of initiatives that will give us a lot more regular distribution through links, associations, and things like that."

Legal issues had delayed the offering of shares, but they have been worked out.

Equinecommerce.com opened for business in December, and its start, according to Weisbord, has been slow. The company has sold five stallion seasons and one racehorse for $597,500. The most expensive lot was a season to A.P. Indy that brought $325,000. The broodmare Miss Waki Club (in foal to Cherokee Run) was sold for $75,000 after she failed to find a new home when she originally was listed.

According to Charlie Boden, Equinecommerce.com's chief operating officer, the number of listings each week has ranged from 15 to 50.

"I have to tell you that I'm a little disappointed with the number of listings that we've had," Weisbord said. "I would like to be farther down the road, but it's a long way from awful, and soon we're going to have all the ingredients to make the thing work."

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