Mooney Valley Racing Club has reduced general admission prices to this year's Cox Plate (Aust-I) in October. General admission is $40 for adults, $25 concession, and $10 for children under 17. In addition, the track is offering a family pass for the day for $75, which permits two adults and two children to attend. Tickets will go on sale June 23. "Children are the future of the sport and therefore it's important that we attract them to our biggest day of the season," said Don Abell, chairman of the club, in a release. "Days like Cox Plate day leave a lasting impression on racegoers new and old."Previous winners of the Cox Plate, which is between the Caulfield Cup (Aust-I), Victoria Derby (Aust-I), and Melbourne Cup (Aust-I) on the racing calendar, include Phar Lap, Sunline, and Might and Power.