Barry Weisbord, the publisher of Thoroughbred Daily News and an innovator in the Thoroughbred industry, will announce the rules and structure of his newest venture at a press briefing in Lexington Nov. 7.Soon after the announcement, Weisbord will be launching EquineCommerce.com, which will use the Internet to sell weanlings, yearlings, 2-year-olds, horses in training, and broodmares, as well as stallion seasons and shares."We will be announcing the formation and launch of EquineCommerce.com, a new company that has been created to facilitate the trading of equine interests utilizing the Internet," Weisbord said.Weisbord would not discuss specifics, instead preferring to provide details at 8:30 a.m. Nov. 7 at the Thoroughbred Club of America.EquineCommerce.com has some of the same partners as EquineSpectrum.com, which was formed in 2000 but is now dormant. That company, which was established to sell horses online, had as its partners Keeneland, Taylor Made Farms, Three Chimneys Farm, Lane's End Farm, Eaton Sales, and Ashford Stud."EquineCommerce will have members that are allowed to trade bloodstock," Weisbord said. "There will only be a limited number of members, so you can either trade as a member or through a member."The structure is similar to a stock exchange.Weisbord, 53, who lives in Monmouth Beach, N.J., is an owner and breeder. He raced champion Safely Kept in partnership.He started Matchmaker Breeders' Exchange in 1983. Matchmaker changed the way seasons and shares were sold by offering them at auction. At various times, Matchmaker held weekly public auctions of seasons and shares, as well as live and telephone auctions. He also formed Matchmaker Racing Services, which was involved in the creation of several events such as the Laurel International Turf Festival.He conceived the American Championship Racing Series, which for several years linked together a series of races for older horses. While the ACRS brought some unity to the sport with a points system, schedule, and bonus scheme, it did not survive because of racing politics and personality conflicts.