TVG BC Day Handle Up 31%
Edited from a TVG releaseContinuing to build on its increased distribution, TVG's handle on Saturday, the day of the Breeders' Cup World Thoroughbred Championships, was $3,362,026, 31.1% higher than on Breeders' Cup day in 2002.TVG is the official in-home wagering partner of the Breeders' Cup World Thoroughbred Championships."We are very pleased about our part of the overall success of this year's Breeders' Cup World Thoroughbred Championships," said TVG President and CEO, Mark Wilson. "It is gratifying that our track, horsemen, licensees and distribution partners continue to benefit from our quality programming and additional distribution."TVG featured extensive coverage of the build-up and the aftermath of the Breeders' Cup, including its signature special program "The Works" originating from Santa Anita for two weeks leading up to the event.Overall handle for the Breeders' Cup World Thoroughbred Championships card was a record $120 million.TVG is available in 11.5 million homes via satellite and cable systems, an increase of 43.8% over the 8 million homes in which TVG was available the previous year. An additional 5 million homes receive TVG programming on Fox Sports Net 2.
Date Posted: 10/29/2003 11:45:17 AM
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