The National Thoroughbred Racing Association and Breeders' Cup unveiled a promotion April 21 that offers Breeders' Cup Stakes purse enhancements tied to the sale of Dodge vehicles.
Under the "Dodge Drive to the Finish Line" scheme, NTRA and Breeders' Cup will make contributions tied to vehicle sales to NTRA-member horsemen's associations in 23 jurisdictions provided they meet sales goals. A release didn't specify the sales quotas.
If all horsemen's associations achieve the goals, more than $600,000 in purse supplements would be allocated.
"We believe the Dodge Drive to the Finish Line is a win-win," said Chip Campbell, NTRA senior vice president of sponsorship and television. "The contributions of the horsemen's associations to the success of our Dodge Group Purchasing relationship will be recognized and rewarded."
Dodge sponsors the $4-million Breeders' Cup Classic - Powered by Dodge (gr. I). Representatives from NTRA Purchasing will work with horsemen's associations to assist in sales efforts. NTRA members already receive favorable pricing on Dodge vehicles in addition to other manufacturer and dealer discounts.