The Alliance for Industry Reform, which is targeting issues tied to Thoroughbred sales, has launched its Web site and is in the early stages of forming an industry task force that will plot a course of action.Satish Sanan of Padua Stables is spearheading the endeavor. On July 16, Sanan said he has spoken with owner/breeder organizations and has plans for more discussions the week of July 19. The Fasig-Tipton Kentucky yearling sale is scheduled for July 19-20 in Lexington.Sanan said he might be in town, but only to talk to people about setting up the task force. Sanan has said he would not participate as a buyer at sales the rest of the year, but he called it "a personal decision--it has nothing to do with AIR."AIR has listed three things it wants addressed: dual agency without full disclosure prior to sales, undisclosed ownership and inaccuracies in sale results, and full disclosure of veterinary procedures and medication. More than 90 owners, breeders, consignors, agents, and trainers signed an open letter in support of AIR.Sanan said he has taken heat for the initiative. Though some have acknowledged adopting regulations and a code of ethics to govern sales could take time and may not be easy, the proposal is yet to meet with on-the-record criticism."We'll be having a lot of discussions," Sanan said. "The momentum is there."The AIR Web site (Alliance for Industry Reform) features news, a list of supporters, the original open letter that appeared in industry trades, and a sign-up for a newsletter.