Edited from NTRA release
The National Thoroughbred Racing Association announced today that Grey Goose has become an official sponsor of the NTRA and the Breeders' Cup World Thoroughbred Championships. Grey Goose will also receive sponsorship rights at several other NTRA-member racetracks, including Santa Anita Park, Gulfstream Park, Lone Star Park at Grand Prairie and Saratoga Race Course.
"We're extremely pleased to welcome Grey Goose as an NTRA official sponsor," said Chip Campbell, senior vice president of media and sponsorship for the NTRA. "This is further evidence of horseracing's momentum within the sports business marketplace."
Aleco Azqueta, senior brand manager for Grey Goose Vodka, commented, "We look forward to a long lasting partnership with the NTRA and the entire horseracing community."
As part of the agreement, Grey Goose will receive advertising units along with signage, hospitality and brand exclusivity at a host of major Thoroughbred racing events including tonight's Eclipse Awards in Beverly Hills, Calif., and the Breeders' Cup, to be held Oct. 29 at Belmont Park in Elmont, N.Y.
In addition to Grey Goose, NTRA National Sponsors include Dodge, John Deere, FedEx, Nextel, Lexmark, Bessemer Trust, NetJets, Guinness, and Alberto-Culver.
The Grey Goose portfolio is comprised of Grey Goose Vodka, Grey Goose L'Orange, Grey Goose Le Citron and Grey Goose La Vanille. Grey Goose Vodka is imported by The Grey Goose Importing Company, Miami, Fla.