The Greatest Game, a program created to encourage more people to join the Thoroughbred industry as owners, held its second matching lottery in Lexington on July 8. The lottery gives individuals who have expressed interest in becoming owners, contact information for three advisors. Potential owners are not required to contact the names they receive, but this could help them find a starting point to enter the business. For this round there were 28 potential owners and 86 advisors, or consultants. All consultants, typically bloodstock agents, farm owners, and trainers, are required to sign a code of ethics to participate. The potential owners, or prospects, were divided into three groups by region. Three consultants from the same area were randomly drawn for each prospect. Now that the drawing is complete, each potential owner will receive biographies of the three advisors, plus their signed code of ethics sheet, a new owner's handbook, and a survey to provide feedback on the whole process. Gay Fisher, who administers The Greatest Game program through the Thoroughbred Owners and Breeders' Association, said at least half of the potential owners had contacted her since the May 3 Kentucky Derby (gr. I). Most of them heard of The Greatest Game through advertisements in USA Today and the program's web site at www.greatestgame.com. Fisher said two of the 18 potential owners from the last lottery, held in March, had since purchased horses.