Young & Rubicam Brands and Eric Mower and Associates will form the marketing communications team as part of Empire Racing's bid to operate New York State's Thoroughbred racetracks at Saratoga, Belmont, and Aqueduct.
Together, the New York firms will be responsible for advertising, marketing, promotions and public relations should Empire Racing win the state's racing franchise.
Young & Rubicam Brands is a world leader in marketing communications -- a global, collaborative network of preeminent companies in advertising, public relations, public affairs, brand identity and design, direct and database marketing, interactive communications, and multicultural marketing.
Eric Mower and Associates is a marketing communications agency with specialized expertise in consumer advertising, brand promotion, business-to-business and public relations and public affairs.
EMA served as marketing, promotions and public relations agency for the New York Racing Association in the late 1970s and early 1980s.
"Adding home grown and world class companies like Y&R and Eric Mower to our team is consistent with our priority to bring New York's best talent to the challenges facing New York racing," said Empire Racing CEO Jeff Perlee.