The National Thoroughbred Racing Association radio campaign has been awarded an ADDY Best of Show Broadcast award,the American Advertising Federation (AAF) announced.
The winning entry was selected from more than 60,000 submissions. A radio commercial has rarely been awarded the top ADDY Award honor.
The radio campaign was produced by New York advertising agency DeVito/Verdi, in conjunction with NTRA Creative Services, the organization's in-house advertising and marketing agency. The campaign -- featuring "Dinner Date," "Guy's Night Out," "Mall," and "Walk the Dog" -- describes each of these leisure options in the style of a track announcer calling a horse's progress around the track, with a day at the races then being mentioned as a superior alternative.
The commercials conclude with the tagline, "Horseracing. We bet you'll love it."
"This is the advertising industry's equivalent of the Academy Awards," said Keith Chamblin, senior vice president of industry relations and marketing for the NTRA. "It's a remarkable achievement to be selected over 60,000 other entries and to have the NTRA join some of the nation's most recognizable brand names on the roster of past winners."
Earlier this year, the same campaign was the winner of a national Ad it Up Award and numerous local and regional ADDY Awards. It is also currently a finalist for a Mercury Radio Award, which recognizes the nation's best radio advertising.
The ADDY Awards will be presented on June 7 in Los Angeles.
To hear the ADDY Award-winning NTRA radio spots, visit www.ntra.com/radio.