Cheltenham Racecourse March 25 announced that more than £140,000 (about $200,000 USD) was raised for Cancer Research UK on Ladies Day at The Festival. The majority of that amount came from sponsors of the 12 riders in the Cheltenham Festival Ladies Charity Sweepstakes.
As part of the conditions of entry, all 12 lady riders were tasked with gaining sponsorship of a minimum of £5,000 each (about $7,400 USD); however, many far exceeded the minimum amount needed, individually raising five-figure sums for the charity. Collections around the racecourse during the day and at the exits also swelled the figure raised which exceeded even the most optimistic forecasts.
“Ladies Day has grown in popularity since its inception in 2007, but it took a major step forward this year,” said Edward Gillespie, Cheltenham’s managing director, in a release. “The charity race worked really well and I’m sure the choice of Cancer Research UK as the nominated charity struck a chord with so many people, as evidenced by the remarkable amount of money raised, with checks still coming in a week after the event.”
The Festival 2011 runs from March 15 to Friday March 18, with Ladies Day taking place March 17.