The Jockey Club and the National Thoroughbred Racing Association April 16 officially launched the website tied to the “America’s Best Racing” initiative. The web address is followhorseracing.com.
The website had a preliminary launch in early March.
The new site, jointly managed by The Jockey Club and NTRA Communications, includes information about horses, jockeys, trainers, owners, and races; various tools to explore and learn about wagering; and the latest news, videos, and photographs surrounding the Triple Crown and Breeders’ Cup seasons. There are profiles of the top 50 Triple Crown contenders and their connections, features provided by The Blood-Horse, and contributions from more than a dozen of the sport’s leading bloggers and reporters.
“America’s Best Racing is a key component in The Jockey Club’s multi-pronged marketing and fan development campaign, which includes the “Road to the Kentucky Derby” television series and the development of other digital content,” said James Gagliano, president and chief operating officer of The Jockey Club.
“Following its initial launch, America’s Best Racing will grow and unfold through a series of phased roll-outs as Thoroughbred racing transitions from the Triple Crown season to the Road to the Breeders’ Cup,” Gagliano said. “Additional content relating to the older horses will be added, and new features will include behind-the-scenes access, exclusive videos, interactive functionalities, and social media games.”
NTRA president and chief executive officer Alex Waldrop said that in the future, “many of the fan-centric components of NTRA.com will be transitioned to America’s Best Racing.”
The America’s Best Racing website was designed by Lightmaker, an international digital strategy company whose brand portfolio includes Disney, EA Sports, The Open Championship, World Anti-Doping Agency, Professional Bull Riders, Sony Play Station, JK Rowling, Manchester United, and Chelsea Football Club.