The Tattersalls July mixed sale ended Thursday with a record gross revenue of 3,635,100 guineas (approximately $5,911,927), which was a 33% higher than the previous mark set last year. The average of 10,916 guineas ($17,753) also represented a new high, increasing 9% from last year's figure. The median of 9,000 guineas ($14,637) also represented an increase of 9%During Thursday's third session, 75 horses were sold for a gross of 794,600 guineas ($1,293,294), an increase of 30% from last year. The average was 10,594 guineas ($17,229), and the median was 7,000 guineas ($11,384). The top price Thursday was the 52,000 guineas ($84,570) paid by National Hunt trainer Venetia Williams for the German classic winner Fair Question. The 4-year-old son of Rainbow Quest was successful in last year's German St. Leger (Ger-II) at Dortmund. He is a half-brother to group I winner White Muzzle and to stakes winner Elfaslah, the dam of Dubai World Cup (UAE-I) winner Almutawakel. Williams said she planned to run the colt over hurdles. "The July Sale continues to go from strength to strength both in terms of quality and numbers, and our largest ever July catalogue has attracted a truly global cast of buyers who have pushed the Sale turnover past the 3,000,000 guineas mark for the first time," said Tattersalls chairman Edmond Mahony. "Demand for well-bred mares and fillies has mirrored the trade we saw at last year's extraordinary December sales, and high profile successes of recent July sale purchases like Ulundi have also ensured solid demand for the horses in training."It is always encouraging to see our regular overseas buyers returning to the sale year after year, and they have made a huge contribution to the record average and turnover. But even better has been the number of new faces we have seen. There is no doubt that the profile of the July sale is in the ascendancy, and the major consignments from so many of the top owner/breeders have been crucial to the steady development of the sale in recent years and in particular to the success of the sale this week."